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What are they talking about? Social media jargon buster – Part Two

To follow on from our Social Media Jargon Buster – Part One, we take a look at Google+ and Pinterest


Googleplus cover

Profile: As on the other social media platforms we’ve discussed, your profile is the landing page that displays your profile picture, content you’ve posted to Google+ and any other information you’ve added to your profile.

Page: Similar to a Facebook page, a Google+ page is created by and used to promote a business or a brand.

+1: The +1 button functions in the same way as a Facebook or Pinterest like. People will +1 your posts to show they like the content.

Share: If you read content that you like and want to share with people who follow your profile or page, you can hit the ‘share’ button (see below).

Comment: You’ll notice that below each post there’s an ‘Add a comment’ box where you can comment on people’s content.

Hashtags: As with Twitter and Facebook, hashtags on Google+ are a way of grouping content on the same topic. People can click on a hashtag to read other posts about the same thing.

Tag: As on Facebook, Twitter, Pinterest and LinkedIn, you can tag or mention other users. To do this on Google+, simply type +username or @username, and this will produce a drop-down box featuring people you may want to tag. Click on the right person and the tag will appear in your post.

Circles: You can organise your followers and the people you follow into ‘Circles’ and categorise them in any way you like. People often create circles such as ‘Family’, ‘Friends’, ‘School friends’, ‘Clients’, ‘Suppliers’, ‘Work’ or ‘Networking group’. When you post content, you can decide whether it’s public or confined to your Circles or Extended Circles.

Extended Circles: In theory, your Extended Circles are friends of friends. Due to Google+’s algorithms, you cannot guarantee who in your Extended Circles will see your posts.

Google+ stream: When you log into Google+, you will see a stream of content posted by others in your circles. This is the Google+ equivalent of the Twitter stream or Facebook newsfeed.

Google Plus for Business: According to Google, 97% of consumers search for local businesses online. By having a Google Plus for Business page, you can build your local presence with a dedicated page that shows your opening hours, address, contact details, your location and reviews all in one place. Google has said that it looks at reviews on Google Plus for Business pages as a ranking factor in search engine results pages.

Hangout: A Google Hangout is a live video chat with up to 10 people at a time (15 if you have a business account).

Hangout on Air (HOA): If you run a HOA, i.e. a Google Hangout that you broadcast, it can be watched by an unlimited number of people and after the event on YouTube if you want to save it publically. Many businesses use HOAs as an alternative to webinars.

Communities: Google+ Communities are created by brands or individuals to facilitate and encourage conversations and information sharing on a particular topic or service.

Google+ bar / sand bar: When you’re logged in to Google+, you’ll notice the grey bar to the top right of the screen above any Google property. This features a thumbnail of your profile picture, any notifications, a link to your Google+ profile and a drop down menu that allows you to share content from other Google properties to your Google+ page.


Connections: LinkedIn is built around the ‘six degrees of separation’ concept that, ultimately, we are all interconnected by who we know and none of us is more than six degrees of separation from someone else. Connections are people you invite or have invited you to connect and they, in turn, extend out to other connections.

LinkedIn connections

First degree connection: A first degree connection is usually someone you know personally, either as a current or former colleague, classmate, client, supplier, friend or family member.

Second degree connection: On LinkedIn, second degree or second level connections are essentially friends of friends. In other words, there are two degrees of separation between you and the other person.

Third degree connection: You can also see your third degree or third level connections in the ‘People you might know’ section of LinkedIn. These are typically connections associated with friends of friends.

Network: Your network is the group of users you can contact through your connections, as well as those people who are more than three degrees away from you but willing to be contacted without a referral. This will usually include people who are members of the same group(s) as you.

Request: If you see someone you know on LinkedIn, you can send a request to connect. Other people within your extended network can also send a request to you.

Introduction: If you want to connect with someone in your extended network because you work in a similar field and you have an opportunity that may be of interest to them, you can send an introduction. Exactly what it says, this enables you to introduce yourself even if you don’t have a direct connection to the other person. LinkedIn limits the number of introductions you can have pending at any one time.

Profile: As with other social media platforms, your Profile is your ‘public face’. In other words, what other LinkedIn members see when they search for you. Your LinkedIn profile is very much like an online CV as the focus of the platform is on making work-orientated connections.

LinkedIn profile

Recommendations: You can ask your connections to write a recommendation about your work in a specific role or on a specific project. These short comments are very much like a testimonial and are visible to all users who can see your profile.

Endorsements: An endorsement carries less weight than a recommendation. People can endorse you for specific skills that you have listed on your profile, e.g. social media management, graphic design, copywriting, etc. and a small thumbnail of their profile picture will appear against the skill they’ve endorsed. It’s rather like a show of hands.

Updates: Much like the other social media platforms, you can update your LinkedIn status. Many people use this to share their blog or portfolio pieces. LinkedIn isn’t the right platform to talk about what you had for dinner or where you’re going for a night out. Keep your updates targeted and professional.

Mention: Again, like other social media platforms, you can mention other LinkedIn members in your updates. Simply type the person’s name and, if they are a connection, you will be able to click on the drop down options to create a hyperlink to their profile.

Groups: LinkedIn groups are designed to bring like-minded people together for discussions and information sharing. Groups can be created by individuals or companies, with private or public settings. You’ll find groups for most job types, industries and interests.

Influencers: Influencers have a growing presence on LinkedIn as the key influential people in your industry to follow. They provide great content and tend to be thought leaders.


Pins: A pin is an image that has been uploaded (or ‘pinned’) from a web page or your own computer to a Pinterest board. When someone clicks on a pin, they are taken back to the original source.

Pinner: The person behind the pins.

Pinterest portfolioRepin: This is when you share someone else’s pin by pinning it to one of your boards for your followers to see.

Like: A ‘Like’ on Pinterest is much for a Facebook like – a way of showing that you like or approve of a particular pin.

Board: On Pinterest, you can create a series of boards around themes or topics on which to group your pins. This allows you to organise your thoughts, images and websites. Boards are popular with designers, wedding planners, interior designers, artists and creatives. At Grafizbiz, we have boards for our blog posts, portfolio, handy social media advice, design & typography, photography and many more. Boards are a great way of showcasing what you do and what you love.

Pins: As with other social media platforms, you can mention another pinner in a post and they will receive a notification about the pin.

Follow: On Pinterest, you have the option of following other pinners or specific boards. They don’t have to follow you back.

So there you have it. Our social media jargon buster for five of the biggest platforms. Is there anything we’ve missed out? If you’re already active on social media, which is your favourite platform and why? Which features do you love and which do you hate? We’d love to hear your thoughts in the Comments below or over on our Facebook page.

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