Creating a winning brand
The right colour palette can literally make or break a brand, failing to grab the trust of it’s audience and lose it’s credability. Just because you like a colour doesn’t mean it will help you succeed with your business and your brand. For the most part, colour has a significance to each individual – maybe a bad experience, a good memory or how they felt in a certain situation, we can’t stop that but giving careful thought to how your brand colour will be perceived is time well spent. Understanding what a colour ‘means’ or is recognised for helps develop brand identities that feed the emotion of the brand to the viewer.
- Studies have shown that a product’s colour influences 60 to 80 of a customer’s purchasing decision, meaning colour can make or break a product
- Consumers are acutely aware of whether or not a brand and logo colour really connect
- Colour is the first thing a consumer will notice about your logo
What Your Brand Colors Say About Your Business
A simple way for new businesses to understand what will work for their industry is to look at the bigger brand in their field. This will help you when engaging an agency to work on your brand and you will have an appreciation of why they may produce their concepts. At Grafixbiz we always encourage a collaboration in any brand development and we strive to understand our client and their business, we welcome an understanding of what ‘makes us tick’ when presenting concepts. A professional creative, marketer, designer will know their colour ‘commandments’ off-by-heart and it will be at the core of their every campaign, design, creative. An extension of this is also important to know how colour differs in print to how it views screen – but that’s another blog!
Take a look at this simple visual to get a basic understanding of the most common areas of colour.
If you aren’t sure of your RGB from your CMYK, or why a Pantone colour doesn’t look the same when you convert it, this simple infographic from Visual.ly will help you.