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10 secrets of a successful marketing brochure

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With so much emphasis on digital and social media marketing for small businesses, it’s easy to believe that printed marketing brochures have had their day. In fact, marketing brochures can still be a powerful tool to interact with your customers and generate sales, whether you choose to create a printed version and/or an electronic version. […]

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A beginner’s guide to geo-location marketing

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Do you run a bricks and mortar business that’s dependent on local footfall? Are you looking for more ways to capture the interest of potential customers and bring them through your door to buy your products or services? If so, geo-location marketing and advertising could be exactly what you need. I’ve been working with several […]

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Why your money is in your mailing list

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This is the first of a special two-part blog about why your money is in your mailing list and how you can grow your mailing list to grow your business. Do you currently have a mechanism for capturing contact details for your website visitors and adding them to a mailing list? Many businesses don’t and […]

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Seven pro tips for creating compelling videos

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You’ve probably been told this before but creating compelling videos for your website and wider marketing activities, especially on social media, can be a fantastic way of connecting with your existing and potential customers. Many businesses hold back from using video because they worry about the costs or not being able to offer all-singing, all-dancing […]

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Print marketing vs. online: Where should you spend your marketing budget?

digital marketing vs print marketing

If you represent an SME – whether you’re a sole trader working alone or in a team – and need to raise its profile, you’re probably keen to explore which marketing methods would give you the best return on your investment (ROI). Should you be building your online presence? Focusing on social media? Or should […]

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10 foolproof ideas for promoting your business online

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Finding the most effective ways to promote your business is a challenge we all face as business owners. Where should you focus your efforts? How do you know that they’ll be seen? The first step is understanding who your customers and what you want your online promotions to achieve: Where do your ideal customers hang […]

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Our easy-to-follow guide to print terms & paper thicknesses

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If you don’t spend your days immersed in design and print, then you might feel a bit confuddled by the different paper types and weights when it comes to choosing what would be best for your brochure, leaflets or business cards. The paper weight you choose will impact on how much you would need to […]

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10 reasons your business needs a website

10 Reasons why your Business should have a website

Are you still on the fence about whether your company actually needs a website yet? Perhaps you’re worried about the costs or thinking that you could use an e-commerce site like eBay or Etsy at the moment, concentrating on social media to build awareness of your brand? We think having a website is essential in […]

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Get your Google AdWords on!

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Any online advertising can be a financial nightmare if you are not sure of who your audience is, what your reach should be, or which country your audience comes from. Google Ads is the prime example of this. We advise doing a little bit of research before committing to any advertising, especially online advertising as […]

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Up your game with email marketing

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We’ve been asked more and more recently to help small business owners with their email marketing. Done right, email marketing is a great tool to add to your marketing arsenal, done badly you risk losing even your best advocate. We work with different sizes of business and we advise on the best solution for each […]

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