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Why you need to stop diluting your brand image

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When was the last time that you thought about your brand image? Have you ever spent time and money in the past to create a brand that’s unique to your business? If so, how confident are you in your brand today? The reason I ask is that I have a particular bug bear, and that’s […]

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The five branded essentials every business start-up needs

The five branded essentials every business-start up needs

You’re off the starting block. You’ve thought long and hard about what you want to tell the outside world about your business and how you would like your potential and existing customers to be able to identify you. Now the fun begins. From our extensive experience of working with business start-ups, there are five branded […]

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Building your brand as a business start-up

Business Start-up

One of the first challenges you face as a business start-up is to decide how you intend to present your business to the world. This means that you need to define your brand and understand how you plan to communicate it consistently to your existing and potential customers. You’ll have to think about everything from […]

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The 10 Commandments of a Great Business Name

Boring Business Solutions - bad Company Name

Like an individual’s given name, a business name is an identity. Naming your business is one of the toughest parts of starting a business mainly because you’ll be known under this name from the start until you, hopefully not, end your business. Your business will have to live, figuratively speaking, under this given name. A […]

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We have a new look!

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Some of our friends know we have been busy beavering away at our new site for some time – infact, we’ve actually designed it twice before it going live! But we’re pleased to announce – It’s here!

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